Innovation

  • Holistic Branding Makes Complete Sense

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    The Olympics will always be a big deal for brand visibility. What can the recent branding flops during the Sochi Olympics teach us about branding? Branding is a holistic and a sensual experience and all the visibility and promotion in the world cannot save a brand that does not take into account the experiences of their customers.

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  • Brand Watching with Google Glass

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    Many commentators fear that a Google Glass era will smother the lines between the virtual and the real. What if the opposite is true? The brands that will thrive in the gaze of a hundred thousand Google Glasses are those that look and perform well – in reality.

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