Transformational brand design

That means transforming your intentions (drive) for the brand into your customers perceptions (derive) of the brand and vice versa. Our unique approach consists of harmonizing these two spheres and creating a dynamic, synergetic and sustainable brand experience for everyone directly and indirectly involved.

 

Our Branding Process

 

At Drive Branding we will work with you from the creation of the first concepts to the tying up of the final details. We believe in an approach that combines hard-research, thorough attention to detail and a frequent focus on originality and innovation to ensure your company receives exactly what it needs.

Our opening steps always involve a clear establishment of your organization’s goals, determining it’s unique personality and the commencement of an everlasting dialogue with it’s target audience. Our duty is to optimize resources, maximize progress and make sure your brand thrives within the busy market.

 

1. Defining your brand essence.


Interest

Need
Idea
Vision

Intention

Desire
Ambition
Mission

Integrity

Personality
Culture
Values

2. Creating your brand identity.


Research

Market
Audience
Offering

Strategy

Problem
Objective
Solution

Creation

Design
Production
Visibility

3. Managing your brand image.


Analysis

Investigation
Evaluation
Insight

Development

Innovation
Communication
Promotion

Evolution

Adaptation
Consistency
Infuence